Learn how to turn your passion into your profession as photographer Catherine Asanov shares valuable insights on navigating the business side of photography. Find out how to create a brand identity that sets you apart from the competition and get Catherines tips for developing and promoting your signature style. Watch a portfolio review to learn how to select, format and showcase your best images to convey a versatile, cohesive style. Delve into marketing strategies for effective online and print promotions and learn how to capitalize on SEO and social media to promote your brand and attract new clients. Develop an action plan for finding clients and building lucrative long-term relationships and learn to navigate common legal and budget questions. Get the knowledge you need to jump-start your photography business today!
Meet your instructor, style photographer Catherine Asanov, and discover the types of professional photography careers that are available. Catherine will help you determine whether you're a good fit for this line of work and preview how this class will help you unlock the business side of your brain.
Catherine explains how she found her style and brand and offers tips to help you stand out in a crowd. Next, learn how to create a logo and put together a strong print portfolio. Catherine also gives you advice on building your digital portfolio and making it stand out across all platforms: laptop, tablet and mobile phone.
Garner tips for putting together your own portfolio as Catherine sits down with an aspiring professional photographer to critique his work. They discuss logos and their placement, shot selection, lighting and wardrobe choices. Catherine also shows him how to curate his strongest photos to tell the story of his style and brand.
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