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5 Essential Tips for Selling Your Handmade Jewelry

Do you have a knack for making handmade jewelry? If so, you could find yourself sitting on a very lucrative business venture. Artisan jewelry is highly desired. People are constantly looking for unique pieces to accessorize with, and if you happen to make one-of-a-kind pieces of jewelry, a successful business could be in your future.

If you are interested in turning your passion and talent for making custom jewelry into a business venture, you are going to need to know how to go about successfully selling your creations. Believe it or not, successfully selling your items can be harder than creating them.

Here are some guidelines to help you on your jewelry selling endeavor:

Pair of Beaded Earrings Hanging from a Glass Bowl
Photo via Bluprint instructor Nancy Cain

1. Be knowledgeable

Make sure you know the materials that you work with. You want to be able to provide an accurate description of the pieces that you are selling. This includes knowing the types of gemstones and metals that you have used in your pieces.

2. Take great pictures

A picture is worth a thousand words, and in the case of selling your custom jewelry, this adage really is quite fitting. This is particularly true if you are selling your items online. In order to sell your pieces, you are going to want to capture the attention of your targeted audience. What better way to do that than with eye-catching photos that make your jewelry pop off the screen?

In order to take proper pictures, you want to display the items appropriately and make sure that the light is capturing them just right. Make use of display stands to properly showcase your pieces and set them against backgrounds that will make them pop; a dark background for lighter pieces and a light background for darker pieces, for example.

For more tips on taking quality photos that makes your marketing sing, check out the Bluprint class Shoot It! A Product Photography Primer with Caro Sheridan.

Silver Knot Pin
Celtic Knot Pendant via Bluprint member Corra Liew

3. Be descriptive

While pictures will attract the attention of your targeted audience, shoppers are going to want to know more about the pieces you are selling. Include a clear and accurate description of your pieces. Incorporate the necessary details, but try to use descriptive language that captivates and further entices your audience. For example, use words like “one-of-a-kind”, “show-stopping” and “eye-catching” to really pull your viewers in and make your pieces even more desirable.

4. Back your offer

If you really want to convince your audience that you offer quality craftsmanship and let them know that they will be purchasing a superior piece of jewelry, stand behind your creations. Offer a warranty with each piece. For example, you can offer to replace or repair any damages that happen within a year after purchase. Offering a warranty lets your shoppers know that you offer high-quality work they can trust, which really helps to seal the deal of the sale.

5. Advertise

While creating a Web site or a storefront on one of the online shopping platforms (eBay, Etsy, etc.) is certainly advantageous, in order to drive traffic to your store, you need to advertise. Create a blog and publish descriptive blog posts related to your jewelry. Take advantage of social media. Create a business page on Facebook and post pictures and links to your products. Advertising is vital for your success, so make sure you take advantage of it.

Selling handmade jewelry can certainly be a worthwhile venture. With these tips, you’ll be sure to have great success.

This post was written by Maxine Wells, a freelance writer from Southern California. She enjoys writing about business and finance. In her free time, she loves spending time with her two children. 

What tips do you have for selling handmade jewelry?

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Toni Williamson

Hello, Can you recommend a formula for selling handcrafted jewelry?
Thanks, Toni

Micah Shurtleff

I just completed the black walnut branch bead and cross necklace I have been working on for about 10 hours. In between the walnut beads and cross I used 2 pink size 6 glass seed bead with 3 different size fashion crystal going from small to big as it goes down this one of a kind necklace. The walnut beads and cross where burned with fire and Polly. For a glossy finish. I used hand twisted metal and spring clasps. It shimmers in the light.,Micah Shurtleff on fb. I would love to keep up the hard and honest work

Lila C. Neilsen

These are great tips on how to sell handmade jewelry. It is really best that we come up with creative and effective ways in selling our handmade jewelries to make sure people will know about it and when people know about it, they will take a look at those products and might be interested in purchasing them. Advertising is really important.


I make hand made indian jewelry,the one i make the most is earring,small necklace,and baby braclet

Micah Shurtleff

I show my masterpieces to E V E R Y one! I have made and sold houndreds. My problem is the hours that go into carving beads and crosses Plus’s the cost of supplies people want to talk me down on price. I have walked away from many customers but in the end getting a already great price what my art is worth to me was worth it.

Fiya Ali

One of the very interesting blog post about handmade jewelry. This jewelry items already very craze inthe area of women. It is explains about how to sell the jewelries we made And some important tips about this problem. Nice and very very useful and helpful post. Thank U For posting Keep post this types of useful tips.


I agree. This blog is really interesting. Jewellery owners must read this to know the essential tips for selling their handmade jewelleries. Keep sharing.

Rashi Mathur

I just started selling handmade jewellery at my shop where everything is made by local crafters in my town. You have suggested great tips. Thanks!

Slavic Sun

I find that photography is challenging to convey the beauty and quality of our handmade fashion jewelry made from custom lamp work glass beads and semi precious stones.


I need help to sell my home made jewerly. I need ideas.


Thank you for the tips. I’ve been making jewelry for 8 years and just recently moved to a different state. It’s like starting all over again. Make sure you compile an email list to stay in contact with your customers. We just launched our new website and without the email list I cannot inform my customers.

Jana Thomas

The advice is good, I am trying them out now, yes photography is very important, but the hardest work is spreading the word around via social media and keeping on top of it.

Mike C.


CR’s Story about finding this rare stone.
As a child I remember playing in the woods next to my childhood home and finding all kinds of different rocks. I would look at them and think “That would make a pretty necklace”. I enjoyed those times exploring when I was young and was always fascinated by nature’s treasures. I seemed to see more than “just a rock”. As I grew up I never pursued my appreciation of those rocks but I always found them fascinating. Even now when I’m strolling by a river or lake I have my gaze caught by the smallest and most intricate shiny “something” while I’m glancing down.
My motivation for the previous reminiscing is a man by the name of C. R. Smith. He is the owner and operator, along with his wife Ilene, of Prospector’s Pouch in Kennesaw, Ga. If there is any example of a “real” prospector C. R. Smith is just that. I’m sure he had the same experiences I did as a child but he certainly has taken this intrigue to another level. With many years of prospecting under his belt he has grown a flourishing business with the passion that he has had since his early years. One of the rewards of this passion is a discovery that he made back in the early 1980’s that he has suitably named Georgia Midnight.
This one of a kind gemstone is so unique because it includes a large number of elements, including precious metals, all combined into one stone, which is very rare. There are 29 different elements present in Georgia Midnight. And C. R. discovered it right here in Georgia. Where you ask? Well that’s a secret that he plans to keep. After all…finders keepers, right? Georgia Midnight is exclusively mined for and sold through Prospector’s Pouch in Kennesaw, Ga. It’s a sight to behold and one of the most unique gemstones you may ever see. It has nuances of gold, silver and platinum with flashes of moon stone and sun stone all suspended in the deep black background that gives it its namesake. Once this gem is polished and cut it is then set into all kinds of unique and unusual designs to produce jewelry pieces that are one of a kind. You just have to see it.
If you are looking for a special piece that is far from run of the mill, Georgia Midnight should be a strong consideration. It’s just that special. You can count on the classic and timeless artistry of Prospector’s Pouch’s designs to create a show piece that is unique to you or your special someone.
The website is and you can see just a sample of the creations that C. R. and Ilene have to offer in this beautiful discovery of a Georgian geological treasure. In today’s world of smart phones and electronic devices it’s a lost past time to wander in nature and take the time to appreciate all it has to offer. Thankfully it’s something that C. R. Smith and his wife are still passionate about and they share that passion with the rest of us with the artistry they have honed over the last 45 years.
Prospector’s Pouch is located at 2850 N. Cobb Pkwy in Kennesaw Ga. They also have a large selection of all gemstones as well as the spectacular Georgia Midnight. They offer full service lapidary services as well as jewelry repair and design. C.R. and Ilene are there on a daily basis and will make you feel right at home and maybe even part of the family. That’s what they do!
Written by: “The Philosophical Blogger”

shell beads

The last mentioned may not rank very high when it comes to catering to elitist tastes,
but all the same enjoy a very thriving as well as huge
market all by themselves. Since they are handmade dresses and an amazing creative person in using there time and effort
to make these gorgeous dresses they are not the cheapest dresses you
will find. Good lighting is known to positively enhance the ambience,
appeal and character of any luxury living space, and Italian lighting in particular is renowned
for blending functionality with beauty.


Like the article but the most difficult part is spreading the word, getting traffic and convincing the clients to buy your product.
Working on getting my website up and running –

Kobelli Jewellery

I read your article and you’ve shared helpful tips for selling handmade jewelry. Its not a doubt full if I as you are a good writer. Can you please one favor for me? I want to sale black diamond jewelry from my own store. If you’ve any suggestion regarding how can I increase my sale? please feel free to contact me. You can catch me via mail, call, or contact form from my website


Fantastic tips! Photography is the hardest part of selling handmade Jewelry without a doubt. My website is if you want to check it out.

Craig Weiss


I have a web site that is for artists that make and sell handmade, vintage items. We are an auction – store marketplace. I am trying to get traffic to the site, attract sellers to sell and buyers to buy. We offer no listing fees, no membership fees and very low sellers fees (only if item sells). We have been operating for a few weeks and our sellers are doing very well.

We advertise heavily for all of our sellers, through all the social media websites and Google adwords. We offer a very elegant, inviting site. We are attracting new buyers every day. But need more sellers.

Is this an area that could be considered?

Thank you,

Craig Weiss


Thank u so much for sharing this post great ideas 🙂


I enjoyed reading all of your ideas suggestions and comments. My question is, what do you do when someone has wrongfully taken your inventions and product and is selling those as their own?


Thank you for the great tips you have given. I have a store and sell the jewelry I make.

Micky Rively

Hi ..I have been making jewelry for a while now but i am not a sale person …Maybe you would like to see what i am doing and if you would like to have some in your blog ..part of my jewelry is with .Poshmarks and my closet is mickycannes


Wonderful tips! Thank you so much for your blog!

Joepet Macariola

I really enjoyed reading your post! I really love it! Thanks for sharing this kind of information!!

Sydney Bradford

I think I like the earrings best but the bracelet is a close second! I follow you on facebook and on the blog – love the products and ideas – thanks!

angela sago

the bane of my existence has been trying to get GOOD pictures lol I believe I’m finally making progress with good photos and learning marketing, just need to learn more about how to convert views to sales! Any good tips for that?

Jessica Chauhan

The most important thing for selling your handmade jewelry online is the photograph. The clearer photo the more attractive. And next thing is description and offers. If these two things are in place you can sell your products.

Artisna Marketplace

This was such a great blog. Even I think handmade bracelets are every interesting. Thank you so much for sharing.

John Miller

Very helpful post for selling jewelry online. I will definitely use these tips. There is Artisna Marketplace, which is online place to sell and buy handmade jewelry and various items.


Well-explained tips for selling jewelry. One of the amazing collection of jewelery can be seen at celestialkitten. You will find low price Crystal Earrings Online and you can even buy metal bracelets and Minimalistic Rings at a very reasonable rate .


Yes, If you are trying to sell your product online then it is important to click the perfect picture, as this is the only thing that is visible to customer .

Neha Sharma

Craftsy Thease all desing are very buetifull and uniqe

Bernard Clyde

I really like your tip to know the materials that you are selling. It’s important that we understand what gives our jewelry it’s value so that we can ensure we get a good deal when selling it. Plus, this can help you feel more comfortable approaching pawn shops or others who may be interested and working with them on what a fair price would be for your jewelry.

Sahil kumar

Thank you for these tips.It will help us how we can sell our handmade jewelry.


Thanks for sharing such a beautful collection of handmade persian jewelry. Can you provide some more jewelry collection about Persian necklace.

Deb Pearl

I like to make jewelry in my spare time, and I didn’t think about selling them before. That would be really fun to be able to sell the things I make. A picture is worth a thousand words, it would be very important to take really good photographs to get the attention of people. That’s a wonderful tip. I will have to look up great ways to photograph jewelry. Thanks for the tips!


Hi. I really enjoyed this article. I took jewelry for 2 years in high school, and from that time I have loved designing and making jewelry. I have always wanted to some day have my own jewelry business but I didn’t know where to start. This article had many simple tips, but sound advice. Sometimes it is really hard to figure out the right way to photograph a piece of jewelry in order to showcase the strengths and beauty of the piece. I have begun to love hanging earrings on a pretty white bowl or a glass like what is shown above, but do you have any tips for showcasing a bracelet or necklace? These are the items that I struggle with the most in showcasing when I am taking photographs of my pieces. Thank you for writing this article. It has been really helpful.

Ivy Baker

This is some really good information about jewelry stores. I liked that you pointed out that you should be knowledgeable about the jewelry you are trying to sell. That does seem smart especially if someone who has a metal allergy who wants to buy the jewelry.


These are some great tips!

Lucielle jewel

Great work you gave me the proper guidelines for how to sell Jewellery …Thanks for sharing this with us. Great Keep it up.


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