Liz Frost answered:
Hi! Not a silly question at all! You can find the exact middle of the pattern on page 5. At the top, you'll see a black arrow around the 100 mark, and the same on the left hand side. The exact middle is where those two arrows would meet.
I'd suggest starting with her nose. It's very close to the center and it's a good place to visually anchor yourself. It's where I started too.
For your fabric, fold it in half, then half again (top down, then left over) and pinch the fold so it creates a crease that you can see to find where you should start to stitch.
I'm so happy you like it! I'm sure you'll be able to whip it up no problem :)