Online Class

How to Start a Machine Embroidery Business

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Start your machine embroidery business! Learn the day-to-day business basics you need to lay out a solid foundation for success.

Skill Level


What You Get

  • 7 Streaming HD video lessons with anytime, anywhere access
  • Class materials
  • Hours of close-up instruction
  • Answers to student questions from instructor, Marie Zinno
  • Closed captioning available (web only)

How it works

  • Once you purchase, find your class in your class library.
  • Watch on any device anytime.
  • Find downloadable class resources in the class viewer.


Have you ever dreamed of turning your passion into a profession? Find out how easy it can be when you join owner of Sew Creative Embroidery, Marie Zinno, and learn how to start your embroidery business. During class, you’ll get comfortable with the day-to-day of running shop as Marie shows you how to think in the business mindset. Together, you’ll cover the pros and cons of working from home, and Marie will share advice for decisions you’ll have to make along the way — such as picking a business name. Learn what you need to know to choose between a single or multi-needle machine, manage inventory effectively and set prices to turn a profit. Plus, get tips for hooping best-sellers, and learn Marie’s easy methods for promoting your business, whether you’re partnering with local shops or making a buzz on social media!

Lesson Breakdown

1. Business Basics
Meet embroidery business owner Marie Zinno as she previews the topics covered in class. Gain insight into important decisions you'll face before opening a business. Marie discusses the pros and cons of working from home versus opening a storefront. Plus, get tips on selecting the perfect name and registering your company.
2. Choosing a Machine
3. Ordering Blanks & Keeping Inventory
4. Pricing Embroidery & Taking Orders
5. Customizing & Bundling
6. Organize Your Studio
7. Promoting Your Business

Taught by

Marie  Zinno
Marie Zinno
Marie Zinno is the owner and operator of a successful machine embroidery business, Sew Creative Embroidery, which specializes in embroidered gifts and commercial orders. Marie regularly contributes to popular magazines such as Designs in Machine Embroidery and Stitches. She is also the author of multiple books including Machine Embroidery for Babies and Tots, Machine Embroidered Monograms for the Home and Organize Your Studio in Six Easy Steps.

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