Online Class

How to Start Your Cake Business

Get own-forever classes for less than $8 a month!
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Discover how to get your cake business up and running with expert advice and smart strategies.

Skill Level


What You Get

  • 7 Streaming HD video lessons with anytime, anywhere access
  • Class materials, including worksheets
  • Hours of close-up instruction
  • Answers to student questions from instructor Michelle Green
  • Closed captioning available (web only)

How it works

  • Once you purchase, find your class in your class library.
  • Watch on any device anytime.
  • Find downloadable class resources in the class viewer.


Build a successful business that's as renowned for its wonderful customer as it is for its beautiful cakes. To begin, business consultant Michelle Green helps you determine what going into business for yourself means to you. Then, she shares top dos and don'ts for picking just the right name. Plus, explore a multitude of places you can find startup money, and find out how to build a strong financial and legal foundation for your business. Next, prepare for your first orders and learn everything you need —and don't need to get started. Moving on, Michelle shares her highly effective marketing methods and helps you find one that fits your business perfectly. And, she breaks down digital marketing to help attract customers to your site and keep them there. Plus, learn how to tackle the toughest part of opening your business, determining how much to charge for your cakes!

Lesson Breakdown

1. Do I or Don't I? (Taking the Plunge)
Meet your instructor, former business owner and cake business mentor Michelle Green, who is here to help you start your journey to own your own cake business. In this lesson, Michelle will help you determine what going into business will mean for you and help you set your own goals for success.
2. Getting Started: Building Your Foundation
3. Getting Established (& the Legal Stuff)
4. Getting Ready for Orders
5. Introduction to Marketing: Building a Local Network
6. Introduction to eMarketing: Building an Online Network
7. Introduction to Pricing

Taught by

Michelle  Green
Michelle Green
Michelle Green runs the Business of Baking blog and is a qualified pastry chef. She owned a custom baking company for more than 10 years, eventually selling her business to become a full-time mentor in the baking industry. Today, she consults for a number of baking businesses and contributes to publications and websites including Sweet Magazine, The Baking Sheet and CakesDecor. Michelle also teaches cake business classes around the world and is excited to bring her expertise to Craftsy.

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