Build a successful business that's as renowned for its wonderful customer as it is for its beautiful cakes. To begin, business consultant Michelle Green helps you determine what going into business for yourself means to you. Then, she shares top dos and don'ts for picking just the right name. Plus, explore a multitude of places you can find startup money, and find out how to build a strong financial and legal foundation for your business. Next, prepare for your first orders and learn everything you need and don't need to get started. Moving on, Michelle shares her highly effective marketing methods and helps you find one that fits your business perfectly. And, she breaks down digital marketing to help attract customers to your site and keep them there. Plus, learn how to tackle the toughest part of opening your business, determining how much to charge for your cakes!
Meet your instructor, former business owner and cake business mentor Michelle Green, who is here to help you start your journey to own your own cake business. In this lesson, Michelle will help you determine what going into business will mean for you and help you set your own goals for success.
Take stock of your cake decorating skills and business prowess as Michelle offers you practical advice to help you bridge the gap between where you are and where you want to be. Then, start realizing your dream as Michelle shares her top do's and don'ts for naming your business.
Every business needs a little startup money, and in this lesson you'll discover the multitude of places you can find it. Learn why it's important to open a separate bank account for your business and then take note as Michelle helps you to make sure your business is legal.
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