Online Class

How to Grow Your Cake Business

Get own-forever classes for less than $8 a month!
As an annual Bluprint member, you'll choose one own-forever class to add to your library each month
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Discover practical strategies to advance your cake business and surpass your goals!

Skill Level


What You Get

  • 6 Streaming HD video lessons with anytime, anywhere access
  • Downloadable class resources, including worksheets for assessing your business, discovering your niche and finding your target market, as well as tips for managing email
  • Hours of close-up instruction
  • Answers to student questions from instructor Michelle Green

How it works

  • Once you purchase, find your class in your class library.
  • Watch on any device anytime.
  • Find downloadable class resources in the class viewer.

Class Overview

So you started your own cake business — now what? Keep your company moving in the right direction with expert guidance from baking business consultant Michelle Green. From growing your physical space to strategic marketing to lifestyle considerations and more, Michelle will help you make the right decisions for your specific business.

Lesson Breakdown

1. Grow or Stop: The Lifecycle of a Business
Get started as Michelle helps you identify your next steps and work through some different ways that you can achieve them. You'll learn how to determine what you really want, and come to terms with the fact that more success often equals less cake!
2. Deciding on Your Niche
3. Growing Your Space
4. Strategic Marketing
5. Managing Time & Running Your Office
6. Boundaries & Mental Health

Taught by

Michelle  Green
Michelle Green
Michelle Green runs the Business of Baking blog and is a qualified pastry chef. She owned a custom baking company for more than 10 years, eventually selling her business to become a full-time mentor in the baking industry. Today, she consults for a number of baking businesses and contributes to publications and websites including Sweet Magazine, The Baking Sheet and CakesDecor. Michelle also teaches cake business classes around the world and is excited to bring her expertise to Craftsy.

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