Cake Decorating Blog

How to Name Your Baking Business

Transitioning your hobby of baking or cake decorating to an official cake business is an exciting prospect. Just think of all of the lives you’ll make sweeter with your delicious baked goods, lovely confections, or beautifully decorated cakes!

But before you attain any level of fame for your fancy flour and sugar work, you’ll need a snappy name. Sound stressful? It doesn’t need to be. It can actually be quite a fun process. Here are just a few tips to assist with how to name your baking business.

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Dos and don’ts: a few general rules of thumb

DO make it clear that you are a baking-related business.

Obvious, right? But believe it or not, this is frequently something overlooked in naming a baking business. Making it clear in your business name that baking is what you do will make it easier for people to find you.

Something too general, such as “Melissa’s Creations,” could make it difficult for people searching online for a baker in the area to find you. Meanwhile, “Melissa’s Cookie Creations” gives a clear indication of what the business offers.

This doesn’t have to be quite as straightforward as having the word “bakery” in your business name, but including a reference to cakes, cake decorating, baked goods or pastry will certainly be helpful when people are trying to find you.

DO give yourself room to grow.

When choosing a name for your business, you don’t want to limit yourself. For instance, if you specialize in cake pops, calling yourself “My Cake Pop Company” might sound tempting. But what happens in five years when you want to add cookies and layer cakes to your roster? “My Cake Pops, Cookies and Layer Cake Company” doesn’t have quite the same ring. Don’t limit your future possibilities by choosing a name that is too specific or shuts the door to expanding your offerings.

This doesn’t mean you have to be vague, though. For instance, a business called Trophy Cupcakes & Party specializes in cupcakes, but the “party” tagged on to the name gives the business some freedom to branch out into events and other income streams while also specializing in a specific, targeted product.

Another example: Bella Cupcake Couture. This company specializes in fashion-forward cupcake wrappers. While the name indicates a boutique, cupcake-related product, it doesn’t limit the company to just cupcake wrappers. Should they choose to add other cupcake accessories, they have room to grow without altering the mission statement or company name.

DON’T choose something that’s already been chosen.

Even if your last name is Sprinkles and you make cupcakes, the fact is, Sprinkles Cupcakes has already been taken. Even if you’re in a different city than another business with the same name, resist the temptation.

Not only is it impolite to another business to poach their name, but if a business is already established with a given name, chances are they’ve already claimed the URL, Instagram handle, Facebook page name, etc.

This extends to characters and things that are trademarked or copyrighted, too, which can cause confusion and lead to potential lawsuits. If you call yourself “Mickey Mouse Bakery,” you can expect to see some legal paperwork coming your way! 

Modern Bakery Without a name

Sweet considerations: things to consider when naming your baking business

Family names are safe, if sometimes boring.

Freedman’s Bakery, Olsen’s Cake Creations, Moore’s Bake Shoppe. These may not be the most creative method for naming a business, but it does get the job done. Of course, the cool factor is upped if you also have a cool name. For instance, in Seattle, there’s a business called Molly Moon’s Ice Cream that’s owned by a woman named Molly Moon.

If your name doesn’t inspire a creative name, consider your nicknames, too. Our 2017 Cake Fellowship Designer Erin Garcia goes by “Birdy” among friends, which led her to name her business Birdy Bakes.

Don’t confuse people.

It might seem fun to refer to your sweet wares as “victuals” or “aliments,” but will everyone know what you mean? Probably not.

Choose puns with care.

Punny business names can be polarizing. Some find them cute, some don’t. Some start out cute but get stale fast. As a general rule of thumb, avoid puns that will be embarrassing every time you answer the phone.

Speaking of answering the phone, say your business name out loud. Does it roll off the tongue easily? If not, you risk jumbling your business name when answering the phone. Or worse, others might not understand you clearly when you say it.

Don’t be “kute” with your spelling.

Is it “kute” to spell it “cupcakez”? People will have different opinions, but a major consideration is if people can spell it. If people aren’t finding you online because they don’t know you’ve spelled your business name in a quirky way, your business may suffer as a result.

Consider shock value.

Like puns, names with shock value can be polarizing. In general, don’t include curse words or words that might be offensive to any group in your business name. Think of it this way: If your business is called “Damn Fine Biscuits” and a child gets in trouble every time they ask for one…well, you might lose some families as clients.

Sliced Chocolate Cake in Display Case

A few formulas to try: creative prompts to get you brainstorming on a name

These formulas have worked for others in the past, so why not give them a test drive? Included are several prompts that include successful existing baking businesses, which illustrate a finished name using each formula. Even if they don’t result in a perfect final name for your business, at least they’ll get the creative juices going.

Object + Product

For example: Victrola Coffee, Rocket Doughnuts, Sprinkles Cupcakes, Bluebird Ice Cream.

Geographical Indication + Business Type or Product

For example: Charm City Cakes, Pearl Street Pastries, North Hill Bakery.

Flower Name + Business Type or Product

For example: Magnolia Bakery, Dahlia Cakes, Sweet Pea Cake Decorators.

Baking Term + Business Type or Product

Choose a word that has to do with the baking process: sift, crumb, buttercream, whisk, sugar. Bakery, Sweet Sugar Cakes and Wooden Spoon Bakery are all cute bakery names (sadly, they’re all taken, but you get the idea).

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Editor’s Note: This post was originally published in October 2013 and was updated in January 2018.

56 Comments

erica albright

I just started my own cupcake shop!! Coming up with a business name was SO hard for me, I ended up hiring a naming agency called namella.com, it was super affordable and they were very friendly!

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Cynthia Lorow

My favorite is my bakery’s name. The Vagabond Baker-it combines my two passions- traveling and baking!

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Lyndsay Sung

ha! awesome post, jessie!! i’ve always liked trophy cupcakes + party’s name – there’s a nice vintage feel to the word and idea of “trophy” … and they have that look with their design, too! sprinkles is obviously a perfect cupcake biz name, too… ^__^

thanks for reminding people not to use names that are already taken. when i first started my biz there was no Coco Cake. now there are several, all over the world! i think it’s nice to be original and try and think of something that isn’t out there yet! and i am transitioning to Coco Cake Land now… ^__^

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josh

Awesome article. The points you mentioned in your article were amazing. Simple and helpful tips. I think its better to add your last name to name your baking business.

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Tanya Mellinger

I have a cupcake business that I just am getting off the ground but am in the process of building it to have Cupcake decorating parties for kids birthdays and girls nights out. Looking for a name for that. Right now my cupcake and cookie business is cupcakes and cookies by Tanya want something creative for the party side

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Zeina Najem

after what I just read it is so hard to chose the perfect name.

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paula

I like Sugar Crafts

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Nelly

I bake fresh bread for shops and cakes for all occasions I need a name

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Amanda lee

Bread head

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pasta water

It’s hard to find experienced people for this topic, however, you sound like you know what you’re talking about!
Thanks

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Niki

What do you think of:

Sophistikated Designs

or

Sophitikakes
or SophistiCakes

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Erika

Niki,

I would stay away from misspelling the word sophisticated, as it takes away from the meaning of the word.

Sophisticakes is punny, but a bit hard to say out loud. Maybe try playing with different words of the same meaning. If the reason you would like to have a sophisticated name is to get into weddings or catering, then there may be a bunch of other words associated with those events as well. good luck! 🙂

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Rae

what bout Sweet BouCakes?

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peculiar

Pls I need a name 4 my cake business,ve bn trying out sm name but it not what I want

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paula

Sugar Crafts

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Javene McCabe

Our little baking business is called ROLLIN’ IN THE DOUGH….I made it up for my daughter. It is catchy and people seem to really remember it.!! You can see her work on http://www.facebook.com/rollin.inthedough if you want to see her latest cookie creations…

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Pankaj

I want to start my bakery business plzz help me to choose a beautiful name for my bakery shop. .

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flow

Am into cakes and catering. Pls I need a business name. Help me out

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EllieLizbeth

Sugar Crafts

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Princess funmi

This is owesome but I still cant figure out d perfect name for my baking business

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Habibah Ibrahim

Being a Malaysian it’s difficult to use an English name but I happens to like that….I would like to include my daughters’ name Sarah either before or after…pls advise me. Tq.

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NAYYAR IQBAL

SARAH BAKE IN

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neo

I wan to know more about android app

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selly

i think that CANDY CRUSH would have been good for a candy store however, SUPER SWEET CAKES would also work. there are also many options with fun puns incorporated like UNITED CAKES OF AMERICA which is cute PIECE OF CAKE is also quite catchy as well as KNEAD CAKE? these are just a few catchy suggestions with a little bit of fun to it. also a great tip when it comes to naming your business is to look for the target audience, for instance a candy store would appeal to children and a cake store would more appeal to adults so make sure that it is suitable for the people who are most likely going to buy from you

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Aniya hernandez

Nice article I found a name for my bakery it’s called Bake My Day
???????

Reply
Career Advice

He that wants money, means, and content is without three good friends. ~William Shakespeare

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David

You mean – William Cakespeare… 😉

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Maria Esaki

Hi,

What do you think of Crunchy Bear ?
I want to make savory and sweets.

Thank You!

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Bosun

Hi. Planning to start up a baking outfit. Please help coin a name.

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Lily

hi im trying to figure out a bakery name as we want to get stickers but have no idea on name….HELP………..we bake a bunch of pumpkin treats (pies,tarts,cheesecake,muffins) u name it and its pumpkin from scratch also and me and my husband do it…

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Andrea Hall

Pumpkin Batch

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Rose

My name is Rose. Need a business name. For cupcakes but leave open for baking cakes also Addison is my granddaughter. Can use this name also. Help please

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jeremy martonoz

your info is #### and your writer suck too
please get a new writer ty.

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Kaitlin

Hi. I need help choosing a name make cakes and cupcakes but also other things too. Please help!!

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EllieLizbeth

Sugar Crafties

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Danielle shotton

I need a name only for a small business of cakes and cupcakes please help

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Sally Humeniuk

This was a (very helpful) post on tips for how YOU can pick YOUR baking business name. Quit asking the writer to do the work for you people!

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BLAIR TURPEN

i am about to start a gluten free cake pop business for kids with chrones i really need a name HELP !!!!

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mary

Hi,im making cakes and cupcakes and cakepop ,can you please help me what is the best name for baking business name? hard to decide .Thanks

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Abdul

Looking for a name for my home based cake business. Please help if you can. Thanks.

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shopping

I’d like to find out more? I’d care to find out more details.

Reply
Vocational Courses

Awesome article. The points you mentioned in your article were amazing. Simple and helpful tips. Thank you for sharing with us.

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Layarra

Thanks for helping us to how to name our baking business. Cake decorating to an official cake business is an exciting prospect. I am searching for a name for my personal bakery making business. Please suggest me what I can do for that business.

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Sonam Kashyap

I bake fresh bakery item like tarts & pie for soups and cakes for all occasions I need a name. what you think about the tart pie bakery? Name.

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jen funston

ideas Please!! looking for a name for our brand, to go on the shelf, for the housewife/ shopper to buy, hoping to incorporate the words smart and or bake , we are marketing baked snack products savoury and sweet, all are gluten free , most are no added sugar , low carb and some are even vegan friendly. Awesome benefits for each individual product………………….. Help all you creatives out there xxxxxx Want to try get the shopper to be happy they have made a Great decision!!
jen

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Joana

Hi, I’m from Portugal and I am opening a Pastry Scholl. I would like to have the word Lab at the end. Any ideas, please!

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urmila44

Awesome article.Simple and helpful tips.The points you mentioned in your article were amazing. I share you list of companies’s name and there information.You can take ideas from them.

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Lucii

I named my just barely starting cake business: Crazy Cat Lady Cakes and my logo has a silhouette of my fat cat on it.

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Jessica Garaobi

Interesting article. I just coined a business name JEM cakes and pastries but still not so sure if its accurate. I bake cakes and other pastries. Thanks

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Anabel G

I named my home based bakery, Sprinkles of Joy. 🤗

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Claire

Im looking for a nice name for my business online fb page.I will be selling cakes,cupcakes ,cookies and etc . Any suggestion please?thank you!

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Emma Sneddon

I have a hobby of baking at home, and you never know, this passion may potentially turn into a source of income. So, I would like to start a home-based baking business, now what would be the Name?

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Ekemini

Lovely article but I’m still finding it difficult to pick a nice brand name… I would love to incorporate my name (Ekemini) or any other baking terms i like (buttercream, sugar, chocolate,) or “pastries ” or flower (rose)

Reply

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